top of page
  • Writer's

4 Reasons A Strategic Merger Might Be Better Than Selling Your Business

4 Reasons A Strategic Merger Might Be Better Than Selling Your Business

Thinking Of Selling Your Business?

Perhaps You Should Be Considering a Strategic Merger Instead

Okay, so you’ve built your business to a decent level. You’ve done a good job. You’re thinking to yourself “we might not be a million miles off being ready to cash in, here.”

But, is that what you really want?

We come across this scenario all the time. Business owners who are doing well for themselves, but ultimately aren’t ready to retire. You’ve still got that enthusiasm for what you’re doing. Getting up and being motivated every morning isn’t a problem for you.

Yes, your business could be sold. But what then?

If you’re currently stood at this crossroads, merging with a larger organisation might be a much better choice than a full exit.

1. If you’re looking to grow, merging with a large, acquisitive, trade partner, could prove easier and less risky than raising the necessary finance yourself.

Raising capital is tough going at the moment, even if your business is performing well. If you require a vast sum of money to hit very ambitious growth plans, the likelihood is lending will prove challenging. There’s a high probability extra security will be needed too. Do you really want to risk that beautiful home you’ve worked so hard to get? Much larger businesses have stronger cash reserves and better borrowing capabilities. Selling a portion of your business could be a much shrewder move than trying to grow it on your own.

2. A strategic purchaser might be able to extract more value via hard and soft business synergies. That means they could justifiably pay you more money.

As always, value is subjective. A trade buyer can reap cost-saving rewards such as, for example, incorporating the company into an existing business unit. More than that though, a trade partner is far more likely to gain other benefits that a different type of buyer simply wouldn’t see. Perhaps they’ll acquire a footing in a new market territory? Or maybe get access to new technology, that would otherwise be too costly to build from scratch? Your existing expertise of how to penetrate a synergistic sector, might even seal the deal? These are just a few things that could ramp up your value in the eyes of a larger competitor.

3. If you decide to sell your remaining shares in the future, the process will be less arduous.

This is a slightly double-edged sword. The simple fact is a merger or partial salesrequires virtually the same level of due diligence as a full business transfer. Initially at least, to get the merger through, there will be a high degree of due diligence required. This includes the usual toing and froing with solicitors, corporate financiers, etc. That said, once the merger is complete, if you decide to make a full exit further down the line, most of the hassle will already be out of the way. Ideal if you want to make a swift exit when the time is right.

4. Your quality of life could improve thanks to less responsibility resting on your shoulders.

When you merge with a larger organisation, they are likely to want some of their existing staff to be involved in the day-to-day running of their latest acquisition. That means you’ll get to delegate some of those lower-value, time-consuming, tasks, so that you can concentrate on leading the business and making sure the acquisition is a success. This might lead to less hours in the office and free up more spare time for you to spend with your family and friends. You’ll also enjoy having fewer financial pressures and constraints, which could also help provide mental and physical health benefits.

Here’s An Example Of How A Merger Is Helping One Of Our Clients Right Now…

We’re currently working with a £4m turnover business, with joint owners who are both in their mid-forties. They’re too young to call it a day and retire. Equally, they’re enjoying what they’re doing and have identified plenty of opportunities to extract more value from the business by selling later in life. Of course, this translates into ambitious growth plans.

The problem is they need some extra expertise in the business, that they’re currently missing. They also require a fair amount of cash to make these plans a reality. The lenders have already said “no”.

They got in touch with us and we had a chat with them about other options. The most logical was to explore the potential of finding a trade partner to merge with. This would give them the expertise and finance they need, without having to sell the business before being ready to do so.

A merger can only work with the right partner though. Step in a £100m turnover overseas market leader with a strong desire to make inroads into the UK. For confidentiality reasons, we can’t go into too much detail at this stage, however it could be a commercial match made in heaven.

Want To Explore Your Business Merger Options?

As you can see, there is plenty to think about and often your decision won’t be as binary as either selling or not selling your business. There is plenty of scope in between and a range of options that might suit your situation better that a full exit.

To learn more about or how a strategic merger or partial sale might work for you email us at


bottom of page